Joanne Setiawan

Joanne Setiawan

Collection

Bio

Joanne Setiawan is an artist and designer from Jakarta, Indonesia, currently based in New York. With a foundation in fine arts, her practice explores the sense of self through themes of quietness and solitude, often drawing from personal memories as a primary material. Her work challenges conventional notions of fluidity and calm, reconfiguring them into something more layered and unresolved. Influenced by her upbringing in Indonesia, her approach to silhouette, texture, and embellishment reflects a nuanced interplay between cultural memory and contemporary form.

IG: @joanne.setiawanLinkedin
Image: Look 5 - Double-layered silk gauze skirt with cartridge pleat detail.

I hold on for dear life

“When the real is no longer what it used to be, nostalgia assumes its full meaning.” - Jean Baudrillard

‘I Hold On for Dear Life’ unfolds within a garden that once wrapped around my grandfather’s house. Though it no longer exists, its warmth, sense of safety, and quiet companionship remain. I return to it as a kind of sanctuary. It was a space shaped by companionship and innocence. I no longer recall the exact paths; the memory flickers, partial, fragile. It is within this in-between state that the collection resides: between holding on and letting go.
  
The work lingers in this moment of transition. A search for love, companionship, and belonging, a desire to be fully understood, without performance. We often seek resolution, but when reality settles, what remains is not certainty, but its echo. What endures is a nostalgia for something that once felt whole, even as the real has quietly shifted beyond reach.
Image: Look 1
Hand-dyed square patterned cotton burlap top.Laser-cut double-faced dyed satin strips on cotton burlap mini skirt.
Image: Look 2
Reversible three-layered silk organza top. Cotton-nylon wide-legged trouser with pleated waistband.
Image: Spray painted and cotton woven fan.
Image: Sheep suede pleated mules.

Print derived from hand-painted artwork and developed into repeating motif. Woven buttons sourced from Pasar Mayestik, Jakarta.
Image: Look 3
Linen-based dress with dip-dyed three- tiered silk organza overlay.
Image: Look 4
Plain-weave cotton jacket and mini skirt set with cross-grain weaving detail.
Image: Print derived from hand-painted artwork and developed into repeating motif. Woven wooden buttons and jewelry sourced from Pasar Mayestik, Jakarta.
Image: Look 5
Hand-dyed double-faced satin top with double-layered silk gauze skirt with cartridge pleat detail.
Image: Satin woven buttons sourced from Pasar Mayestik, Jakarta.

Credits

Designer & Creative Director

Joanne Setiawan (@joanne.setiawan)

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Video Director | Imaji Fabiandava (@imaaaji)

Camera Operator | Ilyas Mazouz (@ilyasmazouz)

1st Assistant Camera | Benjamin Dévenyi (@benjidvny)

Photographer | Thitipol Nick Samuttha (@unknown_reflections)

Photography Assistant | Micky Sippakorn (@iamsippakorn)

Talent | Alison Wang (@aalisonwang)

Makeup | Annie Le (@a.annnie)

Hair | Edilix Mercado (@xili_d3)

Assist 1 | Ziane Park (@zianelestarpark)

Assist 2 | Emily Budiman (@emgabud)

DJ | Graciella Suman (@thildaman)

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Casting | Allyson Nibungco (@a1nibu)

Graphic Design | Emily Budiman (@emgabud)